Introduction

Sober Futures is a project led by Peter Thickett, Senior Director at TRIPTK at the time of writing. Satori collaborated with Sober Futures, utilising network analysis to understand consumer affinities and map the relationships between relevant communities in the No & Low alcohol space. Discover the affinity clusters of No & Low consumers – 4 of which represent opportunity areas for brands. Click here to access the article on their site.

Access the Data Deep Dive

We've put together an additional PDF that takes a deeper look at the 4 opportunity spaces identified in the main article. You can access it for free by signing up to our inner community here. The article will be delivered to your inbox shortly, here's a snippet of what you'll find inside: