With years of experience at the intersection of AI and market research, we've developed a best-in-class, tailored approach to maximise the value of big data. Harnessing the speed and scale of AI across millions of open-source data points, with the precision and relevance that only human expertise can ensure, we bring you quality insights that address your specific commercial goals.
We work directly with brands, as well as in partnership with research agencies, delivering rich data stories and evidence-based reports in an easy-to-use format, so you can make strategic decisions without the heavy lifting.
The team at Satori is excellent at developing unique, custom solutions to find powerful insights in unstructured data. They are creative, collaborative, so very smart and a pleasure to work with.
Deidre Sullivan
Partner
Ex-Hall & Partners
What’s stood out to me the most is their willingness to take leaps with us. No bridge seems too far. No challenge too great. It’s not just a can do attitude, it’s about having a desire to push the boundaries, move beyond the expected and create genuinely novel solutions.
Mark Liney
Co-Founder
Monika
Satori is a genuinely innovative offering in the noisy world of AI research tools. They took the time as humans to understand our challenge, and used their AI systems to quickly uncover relevant insights that are now helping us to improve our life-saving services.
Sam Heyes
Senior Insight Manager
CALM
Born from a vision of bringing the academic frontier of AI to market research, our commitment to continuous innovation remains a key philosophy of our company today.
Below are some of the core approaches we use to deliver results. We combine techniques where relevant, ensuring a human is in the loop to maintain context and accuracy at every stage. This section showcases our key methods but is by no means exhaustive.
Our AI suite goes beyond basic analysis to reveal the true voice of your audience. We analyse millions of conversations in real-time, delivering:
Every conversation tells a story. We help you understand what really matters.
Uncover the invisible threads that connect your audience. Our network analysis reveals:
We transform complex social networks into clear, actionable intelligence about the state of online communities and the factors that shape them.
Visual content speaks volumes. Our AI decodes the unspoken language of images and video at scale:
From subtle style shifts to major cultural movements, we help you spot visual trends before they go mainstream.
The AI revolution moves fast—we move faster. Our innovation lab continuously develops breakthrough solutions, including:
When standard solutions aren't enough, we build what's next. Your challenges drive our innovation.
Satori was born out of a friendship and shared drive for innovation. Founders Chris Daly and Eden Goonesekera met while working at Flamingo, a respected cultural research agency.
There, they saw both the strengths and limitations of traditional research: exceptional depth, yet often constrained by small sample sizes and long time frames. With rapid advances in technology and their academic backgrounds in Data Science (Chris, UCC) and AI (Eden, LSE & KCL), they recognised an opportunity to harness the world's expanding data.
Their vision was to bring the academic frontier of AI into market research, creating a new era of research that marries AI with commercial pragmatism to empower brands to make strategic, evidence-based decisions.
This project became Satori. In Zen, 'Satori' denotes a moment of awakening to a deeper truth. This commitment to clarity and unbiased insights defines Satori's philosophy and approach today.
[suh-tar-ee, -tohr-ee]
Noun Zen.
1. Sudden Enlightenment.
Example sentence:
"The road that leads to satori"
Purpose-built datasets and a human-in-the-loop approach ensure utmost relevance, with each project curated to align perfectly with your research goals.
Next generation insights using AI-powered tech and advanced methodologies to dive deeper, scale easier, and deliver faster, with a full report of in-depth findings in weeks, not months.
Analyse millions of authentic, anonymous online interactions to reveal genuine behavioral patterns. Unbiased insights at scale, delivered with clarity.
We are setting new standards in AI-powered research, creating a category distinct from traditional methods and social listening tools. For the first time, a bespoke approach seamlessly fuses with scale and efficiency.
